Website

Copyright protectors website

 We used a the media platform of a website as this will connect with our target audience very well. Having an online based campaign will pin point our target audience much better than a variety of different platforms. Using the colour (black and red) creates a house style, as both the logo and website primary and secondary colours are red and black, these colours are used as they connect to our target audience much better than bright colours as they will seem more childish and for a younger audience, pushing away teenagers. The colour red is both bold and bright, going well with black as it is also bold but a much more darker colour giving the website and logo a much more
serious feel. Having the social media sites on our front page straight away leads the viewer into knowing our target audience, also adding the well know face of the YouTube star Dan Howell pushes our target audience into reading more and will take it seriously as one of their favorite YouTube stars will be in the campaign. The colours also tie into the YouTube feel because of the colours, YouTubes main colour also being red. Other pages will be add soon.

Comparisons between official active site 

F.AC.T's house style is that the primary colour is light blue, they use this to make it stand out from the three other more 'blander' colours (black, white, grey) these colours combined have a non-aggressive feel, this shows that the target audience  is more of an all-round for ever age, but it could be argued as for adults or children.

While the house style for Copyright protectors is much more aggressive and sharp when combined (red and black) which is almost like the opposite of F.A.C.T's more soft calm feel. This was used to try and grab the target audience teens do not want to be associated with adults or children.


The images used in the F.AC.T website are of highly rated films which will motivate the reader to look on more and see how it can affect these films.

Compared to Copyright Protectors images of the cameras, Images of films could be something to keep in mind when expanding this site. Using films which will target teens.


The Layout of F.A.C.T is very bold with the menus, this created a high tech feel to the web page compared to our Copyright Protectors web page which is more formal, could be changed into the FACT style as has a more better connection with the target audience.