Film

Copyright Protectors Film

Website

Copyright Protectors Website

Idea

The ideas we have come up with for the campaign to advertise and promote the concerns of piracy:

1. Two social media webpages (Twitter and Facebook) these are two huge social media sites which are used by the majority of our target audience, meaning will connect with the target audience (teenagers) 

2. Website (Wix) with the idea of using the internet as the main way of connecting to our target audience, the next step from social media is creating a website.

3. Short film, this film will show the problems of piracy first hand on the short scale. 

Media presentation 2

Second Copyright Campaign presentation 

Link to video presentation

Link to presentation

Website

Copyright protectors website

 We used a the media platform of a website as this will connect with our target audience very well. Having an online based campaign will pin point our target audience much better than a variety of different platforms. Using the colour (black and red) creates a house style, as both the logo and website primary and secondary colours are red and black, these colours are used as they connect to our target audience much better than bright colours as they will seem more childish and for a younger audience, pushing away teenagers. The colour red is both bold and bright, going well with black as it is also bold but a much more darker colour giving the website and logo a much more
serious feel. Having the social media sites on our front page straight away leads the viewer into knowing our target audience, also adding the well know face of the YouTube star Dan Howell pushes our target audience into reading more and will take it seriously as one of their favorite YouTube stars will be in the campaign. The colours also tie into the YouTube feel because of the colours, YouTubes main colour also being red. Other pages will be add soon.

Comparisons between official active site 

F.AC.T's house style is that the primary colour is light blue, they use this to make it stand out from the three other more 'blander' colours (black, white, grey) these colours combined have a non-aggressive feel, this shows that the target audience  is more of an all-round for ever age, but it could be argued as for adults or children.

While the house style for Copyright protectors is much more aggressive and sharp when combined (red and black) which is almost like the opposite of F.A.C.T's more soft calm feel. This was used to try and grab the target audience teens do not want to be associated with adults or children.


The images used in the F.AC.T website are of highly rated films which will motivate the reader to look on more and see how it can affect these films.

Compared to Copyright Protectors images of the cameras, Images of films could be something to keep in mind when expanding this site. Using films which will target teens.


The Layout of F.A.C.T is very bold with the menus, this created a high tech feel to the web page compared to our Copyright Protectors web page which is more formal, could be changed into the FACT style as has a more better connection with the target audience.

Social Media Pages

Social media pages

To connect with our target audience we have decided to use social media as it will relate out audience, teenagers as this is what they use the most out of any other means of entertainment. With this in mind we created to social media pages on the two biggest social media sites "Twitter" and "Facebook". On Twitter using the #Stopcopyright is used to then hopefully trend and get teenagers to follow and look at our campaign and Copyright Heroes.

Media Presentation 1

First Copyright Campaign presentation (Copyright Protectors)

 Link to Video Presentation

Link to Presentation



In this first presentation we talked about our ideas towards stopping copyright like a YouTube channel, music and social media as all of these factors are used by are target audience teenagers. Also showing our surveys to decide on the target audience, and what they think about piracy so we can try and prevent them from doing this again.

Open right groupThe Open right group created a campaign where they want the copyright regime to promote creativity and innovation, they do not think that the copyright system at the moment does not meet what they want. The open rights group campaign, campaigns for better rules in copyright that facilitate more creative engagement and knowledge. As they feel that the rules at the moment are too overly restrictive and inflexible and they feel that a more flexible copyright rules would stimulate more creativity and innovation as it will allow people to engage and build on ideas that have already been created. The enforcement at the moment is too strict and leads to unfair restrictions on ordinary people at work, Also restricting internet access provided in public places like libraries and cafes. And this means a lack of civil rights and a lack of peoples freedom of expression. But they do believe in protecting creativity and innovation, they want copying to be not allowed but they want innovation and building on ideas to be allowed 

Their target audience would be people from the ages of 14-30 internet users and people whos occupation involves art, creativity and music.



They use bold simple words to catch the readers eye, using the words 'Your' and 'Join' in a more bolder yellow compared to the other lettering which is in white. They did this to make it feel more personal to the reader 'Your' makes them feel that it is their responsibility to make change like the 'Lord Kitchener' poster in 1914-15 'Britain needs you' the You stands out making it seem personal and that they need to help in the change, other word is 'Join' unlike 'You' 'Join' is more of a commend telling people they should join to help create change.