In this first presentation we talked about our ideas towards stopping copyright like a YouTube channel, music and social media as all of these factors are used by are target audience teenagers. Also showing our surveys to decide on the target audience, and what they think about piracy so we can try and prevent them from doing this again.
Thursday, 2 October 2014
Open right groupThe Open right group created a campaign where they want the copyright regime to promote creativity and innovation, they do not think that the copyright system at the moment does not meet what they want. The open rights group campaign, campaigns for better rules in copyright that facilitate more creative engagement and knowledge. As they feel that the rules at the moment are too overly restrictive and inflexible and they feel that a more flexible copyright rules would stimulate more creativity and innovation as it will allow people to engage and build on ideas that have already been created. The enforcement at the moment is too strict and leads to unfair restrictions on ordinary people at work, Also restricting internet access provided in public places like libraries and cafes. And this means a lack of civil rights and a lack of peoples freedom of expression. But they do believe in protecting creativity and innovation, they want copying to be not allowed but they want innovation and building on ideas to be allowed
Their target audience would be people from the ages of 14-30 internet users and people whos occupation involves art, creativity and music.
They use bold simple words to catch the readers eye, using the words 'Your' and 'Join' in a more bolder yellow compared to the other lettering which is in white. They did this to make it feel more personal to the reader 'Your' makes them feel that it is their responsibility to make change like the 'Lord Kitchener' poster in 1914-15 'Britain needs you' the You stands out making it seem personal and that they need to help in the change, other word is 'Join' unlike 'You' 'Join' is more of a commend telling people they should join to help create change.
Timeline of copyright campaigns
1990'S Beware of illegal video cassettes
FACT (Federation against copyright thefts) warns people against cassette piracy, with a 49 second clip telling them about fake cassettes, they try to get the point across by going for a serious manner. To make people buy and rent videos from stores not people on the street.
The Market (1996)
In 1996 the Anti-piracy industry added a small story to the advert and gave it a less boring tone, also talking about how pirated videos will have a worse quality in picture and sound. wasting your money.
Dont touch the hot stuff (2004)
In 2004 FACT, used a 'shock' way of thinking
by connecting the devil with video piracy and saying the video piracy is connected to terrorism and that if you buy illegal copies of videos and DVD's you are funding terrorism.
You would steal a... (2004)
Also in 2004 the the advert 'you wouldnt steal a...' was created to show people that downloading music or videos is stealing and the same as stealing a car, or film out of a shop.
You never know what (2005)
In 2005 this advert was shown again to show people that pirated copies of films are very poor and you never know what you are going to get in terms of quality, sound and vial features.
Just a DVD? Think again (2006)
In 2006 the next advert was created to again tell people the buying pirated DVD's is funding crimes such as drugs and child pornography.
Knock off Nigel part 1 (2007)
This time instead of tell people that it will fund crimes and that it is a crime, they go for a different approach and use shame to shame people that buy pirated DVD's embarrassing people who buy 'knock off' DVD's.
Knock off Nigel part 2 (2008)
In 2008 the knock off Nigel song comes back to haunt and embarrass people who pirated films, but this time instead of DVD's they talk about downloading films.
You make the movies (2009)
In 2009 instead of shaming people who buy pirated DVD's and downloading pirated films they praise the people who buy them legally and say thank you as they are the people who keep the film industry alive.
The last cinema (2011)
In 2011 the advert the last cinema, they show what might happen if no one, buys any films legally and downloads them all, telling people that if they don't buy them legally there will be no films.
Open right groupThe Open right group created a campaign where they want the copyright regime to promote creativity and innovation, they do not think that the copyright system at the moment does not meet what they want. The open rights group campaign, campaigns for better rules in copyright that facilitate more creative engagement and knowledge. As they feel that the rules at the moment are too overly restrictive and inflexible and they feel that a more flexible copyright rules would stimulate more creativity and innovation as it will allow people to engage and build on ideas that have already been created. The enforcement at the moment is too strict and leads to unfair restrictions on ordinary people at work, Also restricting internet access provided in public places like libraries and cafes. And this means a lack of civil rights and a lack of peoples freedom of expression. But they do believe in protecting creativity and innovation, they want copying to be not allowed but they want innovation and building on ideas to be allowed 
