Media presentation 2

Second Copyright Campaign presentation 

Link to video presentation

Link to presentation

Website

Copyright protectors website

 We used a the media platform of a website as this will connect with our target audience very well. Having an online based campaign will pin point our target audience much better than a variety of different platforms. Using the colour (black and red) creates a house style, as both the logo and website primary and secondary colours are red and black, these colours are used as they connect to our target audience much better than bright colours as they will seem more childish and for a younger audience, pushing away teenagers. The colour red is both bold and bright, going well with black as it is also bold but a much more darker colour giving the website and logo a much more
serious feel. Having the social media sites on our front page straight away leads the viewer into knowing our target audience, also adding the well know face of the YouTube star Dan Howell pushes our target audience into reading more and will take it seriously as one of their favorite YouTube stars will be in the campaign. The colours also tie into the YouTube feel because of the colours, YouTubes main colour also being red. Other pages will be add soon.

Comparisons between official active site 

F.AC.T's house style is that the primary colour is light blue, they use this to make it stand out from the three other more 'blander' colours (black, white, grey) these colours combined have a non-aggressive feel, this shows that the target audience  is more of an all-round for ever age, but it could be argued as for adults or children.

While the house style for Copyright protectors is much more aggressive and sharp when combined (red and black) which is almost like the opposite of F.A.C.T's more soft calm feel. This was used to try and grab the target audience teens do not want to be associated with adults or children.


The images used in the F.AC.T website are of highly rated films which will motivate the reader to look on more and see how it can affect these films.

Compared to Copyright Protectors images of the cameras, Images of films could be something to keep in mind when expanding this site. Using films which will target teens.


The Layout of F.A.C.T is very bold with the menus, this created a high tech feel to the web page compared to our Copyright Protectors web page which is more formal, could be changed into the FACT style as has a more better connection with the target audience.

Social Media Pages

Social media pages

To connect with our target audience we have decided to use social media as it will relate out audience, teenagers as this is what they use the most out of any other means of entertainment. With this in mind we created to social media pages on the two biggest social media sites "Twitter" and "Facebook". On Twitter using the #Stopcopyright is used to then hopefully trend and get teenagers to follow and look at our campaign and Copyright Heroes.

Media Presentation 1

First Copyright Campaign presentation (Copyright Protectors)

 Link to Video Presentation

Link to Presentation



In this first presentation we talked about our ideas towards stopping copyright like a YouTube channel, music and social media as all of these factors are used by are target audience teenagers. Also showing our surveys to decide on the target audience, and what they think about piracy so we can try and prevent them from doing this again.

Open right groupThe Open right group created a campaign where they want the copyright regime to promote creativity and innovation, they do not think that the copyright system at the moment does not meet what they want. The open rights group campaign, campaigns for better rules in copyright that facilitate more creative engagement and knowledge. As they feel that the rules at the moment are too overly restrictive and inflexible and they feel that a more flexible copyright rules would stimulate more creativity and innovation as it will allow people to engage and build on ideas that have already been created. The enforcement at the moment is too strict and leads to unfair restrictions on ordinary people at work, Also restricting internet access provided in public places like libraries and cafes. And this means a lack of civil rights and a lack of peoples freedom of expression. But they do believe in protecting creativity and innovation, they want copying to be not allowed but they want innovation and building on ideas to be allowed 

Their target audience would be people from the ages of 14-30 internet users and people whos occupation involves art, creativity and music.



They use bold simple words to catch the readers eye, using the words 'Your' and 'Join' in a more bolder yellow compared to the other lettering which is in white. They did this to make it feel more personal to the reader 'Your' makes them feel that it is their responsibility to make change like the 'Lord Kitchener' poster in 1914-15 'Britain needs you' the You stands out making it seem personal and that they need to help in the change, other word is 'Join' unlike 'You' 'Join' is more of a commend telling people they should join to help create change. 

Timeline of copyright campaigns

1990'S Beware of illegal video cassettes
FACT (Federation against copyright thefts) warns people against cassette piracy, with a 49 second clip telling them about fake cassettes, they try to get the point across by going for a serious manner. To make people buy and rent videos from stores not people on the street.

The Market (1996)
In 1996 the Anti-piracy industry added a small story to the advert and gave it a less boring tone, also talking about how pirated videos will have a worse quality in picture and sound. wasting your money.

Dont touch the hot stuff (2004)

In 2004 FACT, used a 'shock' way of thinking
by connecting the devil with video piracy and saying the video piracy is connected to terrorism and that if you buy illegal copies of videos and DVD's you are funding terrorism.

You would steal a... (2004)

Also in 2004 the the advert 'you wouldnt steal a...' was created to show people that downloading music or videos is stealing and the same as stealing a car, or film out of a shop.






You never know what (2005)
In 2005 this advert was shown again to show people that pirated copies of films are very poor and you never know what you are going to get in terms of quality, sound and vial features.












Just a DVD? Think again (2006)
In 2006 the next advert was created to again tell people the buying pirated DVD's is funding crimes such as drugs and child pornography.

















Knock off Nigel part 1 (2007)
This time instead of tell people that it will fund crimes and that it is a crime, they go for a different approach and use shame to shame people that buy pirated DVD's embarrassing people who buy 'knock off' DVD's.












Knock off Nigel part 2 (2008)
In 2008 the knock off Nigel song comes back to haunt and embarrass people who pirated films, but this time instead of DVD's they talk about downloading films.











You make the movies (2009)

In 2009 instead of shaming people who buy pirated DVD's and downloading pirated films they praise the people who  buy them legally and say thank you as they are the people who keep the film industry alive.












The last cinema (2011)

In 2011 the advert the last cinema, they show what might happen if no one, buys any films legally and downloads them all, telling people that if they don't buy them legally there will be no films.

NHS shock campaign 'Get unhooked' this is a very good shock advertisement.

What are campaigns?

Campaigns are work what is done to achieve a certain goal, they will use things like:

• Shock
• Persuasive language 
• Catchy music
• Enigma 
• Famous relevant people 

They will use these methods to promote things like road safety and stop smoking.

What methods of promotion are there? 

The different types of promotion methods are:

• Billboards
• Sponsorship
•  T.V.
• Radio
• Posters
• Product placement
• Social networks
• YouTube
• Popup ads
• Direct Marketing
• Magazines 
• leaflets
• Newspapers

Brainstorm

• Promote a product
• Publicist an event
• Raise awareness of an issue
• Education
• Public Service

Example of campaigns

The Lung Clock campaign

The 'Lung clock' campaign was a Public Service campaign created by the blf, British lung foundation, which tries to stop people from smoking, they did this by showing people their 'lung age' showing people that by smoking they are making their lungs work harder, increasing their age, and making smokers think are they really the age they think they are? The target audience of this advert are men from the age of 40+ who smoke, this is shown as a the main image in the advert is a man in his 40's and the caption tells us this and that he does smoke.

They made this ad with 'shock' in mind, as this man is wearing a white shirt with a lung image on his shirt, the lung is withered and filled with holes. Showing smokers what happens to their lungs when they smoke. The man is also looking at the grown and his facial expression seem sad and disappointment towards his self. Then in the bottom left of the advert it saids 'How old are your lungs?' using a rhetorical question.

Dumb ways to die

Dumb was to die was created by The metro train in Melbourne Australia as a public service announcement to teach people about the deaths on train stations and the importance of being aware around them. The target audience of this campaign is 9-14 children to teach them about train safety. They use this by creating a catchy happy song to stick in the minds of young children, the colours are very bright and childish and the words use are also childish like the word "dumb".All the characters in the song are also smiling to attract a younger audience and the shape of the characters are also very simple being colourful 'blobs'  with black eyes and bright white teeth. Media platforms that are the internet and app of this which are how they connect with their younger audience by creating a game and a song on YouTube. They are linked together as the game plays the music of the song in the background and the game is all about the song and you play as the characters to safe them, teaching you about safety. The persuasive techniques used are shock and catchy music. Shock is used because the first time you watch this its all happy and funny and then at the end it goes serious and has a pubic service announcement. The catchy music is very effective as it gets in side your head and people will be thinking about it and subconsciously doing as it says, and the shock factor adds to it and makes people know that it is also serious. The media products are both used on the internet one on the app store and one YouTube.  

Dumb ways to die App

Red Bull: Stratro jump

The Red Bull stratro jump preformed by Felix Baumgartner on the 14 October 2012, was a huge publicity campaign done by Red Bull  braking the record of highest parachute jump at an altitude of 24 miles which also broke the sound barrier. This was a very good and big publicity campaign as so many people knew about it, talking about it, watching it and Felix Buamgartner was covered head to toe in the Red Bull logo promoting the brand. It also connects to the brands slogan 'Redull it gives you wings'  this connects to it because Felix (Covered head to toe in Redbull logo) is in the sky almost like he is 'flying' The media platforms that are used are the internet, TV, Radio and newspaper it was all over this big event sponsored by Redbull.

Copyright

Copyright is the protection of someones intellectual property by ensuring that other people do not copy or change (adapt) the material. It is applied to any medium this means that is can not be copied or reproduced without the creators permission, this means not copping a image on the internet and using it for your own personal gain or using a sound clip for your own personal gain. A copyrighted piece of work can have more than one copyright in it, for example an album can be copyrighted but also each individual song can be copyrighted.

Intellectual Property 

Intellectual property is something unique that you create physically (a hard copy) an idea alone can not be intellectual property.

File sharing

File sharing is the act of distributing digital media through the internet making it accessible to someone else on the internet, things such a computer programs, multimedia (Images videos audio), documents or books (electronic).

Digital piracyDigital piracy is the illegal trade of software things such as, videos, DVDs and music when someone who isn't the copyright holder of the product and then re-sells the product.

Young people and Digital piracyDigital piracy is becoming and big thing when it comes to teenagers and this is when they know everything about the internet, but also when they have a lack of money this means when it comes to getting music and films they will go to for the cheapest option this normally means the illegal download for free of music and films.

Various methods of piracy on media forms 

• Games
• Music
• Films
• Apps
• T.V