Open right groupThe Open right group created a campaign where they want the copyright regime to promote creativity and innovation, they do not think that the copyright system at the moment does not meet what they want. The open rights group campaign, campaigns for better rules in copyright that facilitate more creative engagement and knowledge. As they feel that the rules at the moment are too overly restrictive and inflexible and they feel that a more flexible copyright rules would stimulate more creativity and innovation as it will allow people to engage and build on ideas that have already been created. The enforcement at the moment is too strict and leads to unfair restrictions on ordinary people at work, Also restricting internet access provided in public places like libraries and cafes. And this means a lack of civil rights and a lack of peoples freedom of expression. But they do believe in protecting creativity and innovation, they want copying to be not allowed but they want innovation and building on ideas to be allowed 

Their target audience would be people from the ages of 14-30 internet users and people whos occupation involves art, creativity and music.



They use bold simple words to catch the readers eye, using the words 'Your' and 'Join' in a more bolder yellow compared to the other lettering which is in white. They did this to make it feel more personal to the reader 'Your' makes them feel that it is their responsibility to make change like the 'Lord Kitchener' poster in 1914-15 'Britain needs you' the You stands out making it seem personal and that they need to help in the change, other word is 'Join' unlike 'You' 'Join' is more of a commend telling people they should join to help create change.