NHS shock campaign 'Get unhooked' this is a very good shock advertisement.

What are campaigns?

Campaigns are work what is done to achieve a certain goal, they will use things like:

• Shock
• Persuasive language 
• Catchy music
• Enigma 
• Famous relevant people 

They will use these methods to promote things like road safety and stop smoking.

What methods of promotion are there? 

The different types of promotion methods are:

• Billboards
• Sponsorship
•  T.V.
• Radio
• Posters
• Product placement
• Social networks
• YouTube
• Popup ads
• Direct Marketing
• Magazines 
• leaflets
• Newspapers

Brainstorm

• Promote a product
• Publicist an event
• Raise awareness of an issue
• Education
• Public Service

Example of campaigns

The Lung Clock campaign

The 'Lung clock' campaign was a Public Service campaign created by the blf, British lung foundation, which tries to stop people from smoking, they did this by showing people their 'lung age' showing people that by smoking they are making their lungs work harder, increasing their age, and making smokers think are they really the age they think they are? The target audience of this advert are men from the age of 40+ who smoke, this is shown as a the main image in the advert is a man in his 40's and the caption tells us this and that he does smoke.

They made this ad with 'shock' in mind, as this man is wearing a white shirt with a lung image on his shirt, the lung is withered and filled with holes. Showing smokers what happens to their lungs when they smoke. The man is also looking at the grown and his facial expression seem sad and disappointment towards his self. Then in the bottom left of the advert it saids 'How old are your lungs?' using a rhetorical question.

Dumb ways to die

Dumb was to die was created by The metro train in Melbourne Australia as a public service announcement to teach people about the deaths on train stations and the importance of being aware around them. The target audience of this campaign is 9-14 children to teach them about train safety. They use this by creating a catchy happy song to stick in the minds of young children, the colours are very bright and childish and the words use are also childish like the word "dumb".All the characters in the song are also smiling to attract a younger audience and the shape of the characters are also very simple being colourful 'blobs'  with black eyes and bright white teeth. Media platforms that are the internet and app of this which are how they connect with their younger audience by creating a game and a song on YouTube. They are linked together as the game plays the music of the song in the background and the game is all about the song and you play as the characters to safe them, teaching you about safety. The persuasive techniques used are shock and catchy music. Shock is used because the first time you watch this its all happy and funny and then at the end it goes serious and has a pubic service announcement. The catchy music is very effective as it gets in side your head and people will be thinking about it and subconsciously doing as it says, and the shock factor adds to it and makes people know that it is also serious. The media products are both used on the internet one on the app store and one YouTube.  

Dumb ways to die App

Red Bull: Stratro jump

The Red Bull stratro jump preformed by Felix Baumgartner on the 14 October 2012, was a huge publicity campaign done by Red Bull  braking the record of highest parachute jump at an altitude of 24 miles which also broke the sound barrier. This was a very good and big publicity campaign as so many people knew about it, talking about it, watching it and Felix Buamgartner was covered head to toe in the Red Bull logo promoting the brand. It also connects to the brands slogan 'Redull it gives you wings'  this connects to it because Felix (Covered head to toe in Redbull logo) is in the sky almost like he is 'flying' The media platforms that are used are the internet, TV, Radio and newspaper it was all over this big event sponsored by Redbull.

Copyright

Copyright is the protection of someones intellectual property by ensuring that other people do not copy or change (adapt) the material. It is applied to any medium this means that is can not be copied or reproduced without the creators permission, this means not copping a image on the internet and using it for your own personal gain or using a sound clip for your own personal gain. A copyrighted piece of work can have more than one copyright in it, for example an album can be copyrighted but also each individual song can be copyrighted.

Intellectual Property 

Intellectual property is something unique that you create physically (a hard copy) an idea alone can not be intellectual property.

File sharing

File sharing is the act of distributing digital media through the internet making it accessible to someone else on the internet, things such a computer programs, multimedia (Images videos audio), documents or books (electronic).

Digital piracyDigital piracy is the illegal trade of software things such as, videos, DVDs and music when someone who isn't the copyright holder of the product and then re-sells the product.

Young people and Digital piracyDigital piracy is becoming and big thing when it comes to teenagers and this is when they know everything about the internet, but also when they have a lack of money this means when it comes to getting music and films they will go to for the cheapest option this normally means the illegal download for free of music and films.

Various methods of piracy on media forms 

• Games
• Music
• Films
• Apps
• T.V