Thursday, 2 October 2014

Timeline of copyright campaigns

1990'S Beware of illegal video cassettes
FACT (Federation against copyright thefts) warns people against cassette piracy, with a 49 second clip telling them about fake cassettes, they try to get the point across by going for a serious manner. To make people buy and rent videos from stores not people on the street.











The Market (1996)
In 1996 the Anti-piracy industry added a small story to the advert and gave it a less boring tone, also talking about how pirated videos will have a worse quality in picture and sound. wasting your money.












Dont touch the hot stuff (2004)
In 2004 FACT, used a 'shock' way of thinking
by connecting the devil with video piracy and saying the video piracy is connected to terrorism and that if you buy illegal copies of videos and DVD's you are funding terrorism.




You would steal a... (2004)
Also in 2004 the the advert 'you wouldnt steal a...' was created to show people that downloading music or videos is stealing and the same as stealing a car, or film out of a shop.






You never know what (2005)
In 2005 this advert was shown again to show people that pirated copies of films are very poor and you never know what you are going to get in terms of quality, sound and vial features.












Just a DVD? Think again (2006)
In 2006 the next advert was created to again tell people the buying pirated DVD's is funding crimes such as drugs and child pornography.

















Knock off Nigel part 1 (2007)
This time instead of tell people that it will fund crimes and that it is a crime, they go for a different approach and use shame to shame people that buy pirated DVD's embarrassing people who buy 'knock off' DVD's.












Knock off Nigel part 2 (2008)
In 2008 the knock off Nigel song comes back to haunt and embarrass people who pirated films, but this time instead of DVD's they talk about downloading films.











You make the movies (2009)
In 2009 instead of shaming people who buy pirated DVD's and downloading pirated films they praise the people who  buy them legally and say thank you as they are the people who keep the film industry alive.












The last cinema (2011)

In 2011 the advert the last cinema, they show what might happen if no one, buys any films legally and downloads them all, telling people that if they don't buy them legally there will be no films.



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